Florist Woolwich Privacy Policy

Introduction

This Privacy Policy outlines how Florist Woolwich collects, uses, stores, and protects your personal information when you place orders with us. This policy applies to all customers ordering floral products and services within Woolwich and surrounding districts. Our practices comply with the UK General Data Protection Regulation (GDPR), ensuring your information is handled lawfully and transparently.

What Data We Collect

When you place an order or communicate with Florist Woolwich, we may collect the following categories of personal data:

• Identity Data: Name, title, and, if applicable, the recipient’s name.
• Contact Data: Billing address, delivery address, contact telephone numbers, and postal codes.
• Order Details: Product selections, delivery instructions, card messages, order history, and preferences.
• Payment Data: Partial payment information necessary to process your transactions (we do not store full card details).
• Communication Data: Records of correspondence via online forms or direct communication regarding orders and services.
• Technical Data: Information such as IP address, browser type and version, device identifiers, and cookies usage (if you interact with our website).

We collect personal data directly from you or, occasionally, from recipients who interact with us regarding a delivery or product.

Lawful Basis for Processing

Our collection and processing of your personal data is based on the following lawful grounds as permitted by the GDPR:

• Contractual Necessity: Data is necessary to process and fulfill your order, including communication regarding delivery, payment, and customer support.
• Legal Obligation: We process data to comply with legal requirements, including accounting, taxation, and consumer protection laws.
• Legitimate Interest: To enhance our services, prevent fraud, ensure security, and pursue our business interests, provided these interests do not override your fundamental rights and freedoms.
• Consent: For direct marketing communications, we rely on your explicit consent, which you can withdraw at any time.

We do not use your personal information for any form of automated decision-making or profiling.

How We Use Your Personal Data

Florist Woolwich uses your personal data for the following purposes:

• To process orders, arrange deliveries, and provide customer service.
• To manage your queries, requests, or complaints.
• To inform you regarding your order status and delivery updates.
• To comply with legal and regulatory obligations.
• To improve our products, services, and customer experience.
• To send you relevant marketing communications, where permitted.

We limit access to your data to only those employees and trusted partners who require it to fulfill these tasks.

Retention of Personal Data

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, including for the fulfillment of orders and compliance with legal, accounting, and reporting obligations. Our retention periods are guided by the following criteria:

• Order and transaction records are retained for up to six years after your most recent purchase to comply with tax and accounting regulations.
• Contact and communication data are generally retained only as long as needed to resolve your enquiry or complaint.
• Any marketing consent or communications history is stored until you withdraw your consent or request deletion.

Upon expiration of these periods or your request for erasure (where applicable), your data is securely deleted or anonymised.

Processors and Data Sharing

We may share your personal data with trusted third-party service providers (“processors”) who support us in delivering our services, such as:

• Payment processing companies
• Delivery couriers and logistics partners
• IT and website support providers
• Professional advisers, such as accountants or legal consultants

All processors are contractually bound to handle your information securely and exclusively for the purpose of providing services to Florist Woolwich. Your data is not sold, rented, or disclosed to any unauthorised third parties. If required by law, we may disclose your information to regulatory authorities.

Your data is stored and processed within the United Kingdom or within the European Economic Area (EEA). If data is ever transferred outside the EEA, we will ensure appropriate safeguards are in place to protect your rights and privacy.

Your Rights Under GDPR

As a customer of Florist Woolwich, you have several rights concerning your personal data under the GDPR:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can ask us to correct or update incorrect or incomplete data.
• Right to Erasure: You have the right to request deletion of your personal data, subject to certain legal restrictions.
• Right to Restrict Processing: You may ask us to limit how we use your data in specific circumstances.
• Right to Data Portability: You can request that we provide your data in a structured, commonly used format for transfer to another service provider.
• Right to Object: You may object to the processing of your data based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent, you have the right to withdraw it at any time.
• Right to Lodge a Complaint: You may raise concerns with the UK Information Commissioner’s Office if you believe your data rights have been infringed.

To exercise these rights or request further information, please contact our customer service team. We will respond to your request as required by GDPR and provide appropriate assistance.

Data Security

Florist Woolwich implements a range of technical and organisational measures to keep your personal data secure. These include restricted access protocols, secure order management systems, and regular staff training in data protection. While we strive to maintain high levels of security, please be aware that no online system can guarantee absolute protection.

Policy Updates

We may update this Privacy Policy from time to time in response to changing laws, technological developments, or adjustments to our business processes. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contacting Us

If you have questions about this Privacy Policy or how we use your personal data, please reach out to our customer service team. They will be happy to assist you with any data protection matters relating to your dealings with Florist Woolwich.